{"id":3589,"date":"2017-01-06T11:45:29","date_gmt":"2017-01-06T10:45:29","guid":{"rendered":"https:\/\/www.debuckagency.com\/services\/van-antwerpen-naar-new-york-met-de-red-star-line\/"},"modified":"2018-01-09T14:54:36","modified_gmt":"2018-01-09T13:54:36","slug":"van-antwerpen-naar-new-york-met-de-red-star-line","status":"publish","type":"portfolio","link":"https:\/\/www.debuckagency.com\/fr\/services\/van-antwerpen-naar-new-york-met-de-red-star-line\/","title":{"rendered":"D\u2019Anvers \u00e0 New York avec la Red Star Line"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-huge avia-no-shadow  avia-bg-style-scroll  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  hero subpage-hero  container_wrap fullsize' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3589'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-1  el_before_av_heading  avia-builder-el-first '><div id=\"text-6\" class=\"widget clearfix widget_text\">\t\t\t<div class=\"textwidget\"><div class=\"avia-image-container  av-styling-   avia-builder-el-1  el_before_av_heading  avia-builder-el-first   avia-align-center \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\">\r\n    <div class=\"avia-image-container-inner\">\r\n        <a href=\"\/fr\/\" class=\"avia_image no-overlay\"><img class=\"avia_image \" src=\"https:\/\/www.debuckagency.com\/\/wp-content\/uploads\/2016\/06\/logo-debuck.png\" alt=\"\" title=\"logo-debuck\" itemprop=\"contentURL\" style=\"\"><span class=\"overlay-type-extern\" style=\"left: -5px; top: 0px; overflow: hidden; display: block; height: 180px; width: 189px;\"><span class=\"image-overlay-inside\"><\/span><\/span><\/a>\r\n    <\/div>\r\n<\/div>\r\n<style>a.avia_image.no-overlay .image-overlay {display:none !important;} <\/style><\/div>\n\t\t<\/div><\/div>\n<div  style='padding-bottom:10px; color:#ffffff;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  el_after_av_sidebar  el_before_av_button  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >D\u2019Anvers \u00e0 New York avec la Red Star Line<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-3  el_after_av_heading  avia-builder-el-last ' ><a href='https:\/\/www.debuckagency.com\/fr\/contact\/'  class='avia-button  avia-color-theme-color-subtle   avia-icon_select-no avia-size-x-large avia-position-center '   ><span class='avia_iconbox_title' >Prendre rendez-vous<\/span><\/a><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3589'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  detail-content \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock detail-content-wysiwyg '   itemprop=\"text\" ><p><strong>\u00ab\u00a0Tout doit \u00eatre haut de gamme mais dans les limites d\u2019un budget strict !\u00a0\u00bb Tel \u00e9tait le souhait du client pour cet \u00e9v\u00e9nement professionnel. Il fallait que ce soit un \u00e9v\u00e9nement unique de tr\u00e8s haut vol. Nous avons r\u00e9uni nos esprits cr\u00e9atifs et avons eu l\u2019id\u00e9e de faire embarquer les participants pour un voyage virtuel \u00e0 New York avec la Red Star Line.<\/strong><\/p>\n<p>Pour ce client, nous allions retourner plus de 100 ans en arri\u00e8re.\u00a0 La Red Star Line a navigu\u00e9 entre Anvers et New York de 1873 \u00e0 1934. Aujourd\u2019hui, le Red Star Line museum \u00e0 Anvers est install\u00e9 dans les hangars historiques de cette ancienne compagnie maritime. Nous avons propos\u00e9 cet endroit avec enthousiasme \u00e0 notre client.<\/p>\n<p>Une id\u00e9e grandiose, certes, mais dont la r\u00e9alisation entra\u00eene son lot de d\u00e9fis.\u00a0 <strong>Un des plus gros d\u00e9fis a \u00e9t\u00e9 la logistique<\/strong>. Le Red Star Line museum est un mus\u00e9e municipal ouvert au grand public. Nous ne pouvions donc commencer la mise en place de l\u2019\u00e9v\u00e9nement qu\u2019apr\u00e8s la fermeture du mus\u00e9e, soit apr\u00e8s 17 h. Les invit\u00e9s \u00e9taient des gens qui re\u00e7oivent chaque semaine une masse d&#8217;invitations dans leur bo\u00eete aux lettres (\u00e9lectronique). Il fallait donc imaginer une invitation originale.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1606 size-entry_with_sidebar\" src=\"https:\/\/www.debuckagency.com\/wp-content\/uploads\/2017\/01\/red-star-line-4-845x321.jpg\" alt=\"red star line \" width=\"845\" height=\"321\" \/><\/p>\n<h2><strong>Nos d\u00e9fis<\/strong><\/h2>\n<ul>\n<li>La mise en place du d\u00e9cor de la soir\u00e9e ne pouvait commencer qu\u2019\u00e0 17 h.<\/li>\n<\/ul>\n<ul>\n<li>Organiser un \u00e9v\u00e9nement original, haut de gamme dans les limites d&#8217;un budget strict<\/li>\n<\/ul>\n<h2><strong>Notre plan d&#8217;action<\/strong><\/h2>\n<p>\u00c9tant donn\u00e9 que l\u2019endroit choisi \u00e9tait un mus\u00e9e municipal, nous ne pouvions commencer \u00e0 planter notre d\u00e9cor qu\u2019\u00e0 partir du moment o\u00f9 le mus\u00e9e fermait ses portes au grand public. Le mus\u00e9e fermait \u00e0 17 h et les invit\u00e9s arrivaient \u00e0 partir de 18 h 30.\u00a0 Nous avons opt\u00e9 pour <strong>une approche strat\u00e9gique<\/strong> consistant \u00e0 diviser le mus\u00e9e en deux parties.<\/p>\n<p>Nous avons cl\u00f4tur\u00e9 une partie en tendant une grande toile noire pour que les invit\u00e9s ne puissent pas y entrer. Les plus gros pr\u00e9paratifs devaient encore \u00eatre r\u00e9alis\u00e9s dans cet espace ferm\u00e9, mais cela pouvait se faire pendant que les invit\u00e9s \u00e9taient accueillis dans les salles d\u00e9j\u00e0 pr\u00eates.<\/p>\n<p><strong>Nous avons rendu l\u2019AV<\/strong><strong> aussi compact que possible<\/strong>, ce qui nous a permis de d\u00e9ployer, connecter et v\u00e9rifier le son de tout le mat\u00e9riel sans grande difficult\u00e9 et le traiteur a install\u00e9 une tente du c\u00f4t\u00e9 de la fa\u00e7ade lat\u00e9rale du mus\u00e9e sur le trottoir. Finalement tout s\u2019est parfaitement d\u00e9roul\u00e9 et tout a \u00e9t\u00e9 impeccable jusque dans les moindres d\u00e9tails.<\/p>\n<p>\u2714 \u00c0 peine une heure et demie pour assurer la mise en place de l\u2019\u00e9v\u00e9nement<\/p>\n<p>Nous avons parl\u00e9 du lieu de l\u2019\u00e9v\u00e9nement. Mais ce que nous n\u2019avons pas encore dit, c\u2019est que cet endroit allait \u00eatre le fil conducteur de l\u2019\u00e9v\u00e9nement. En d\u2019autres termes, nous avons cr\u00e9\u00e9 un concept total.\u00a0 <strong>Nous avons fait marcher les invit\u00e9s sur les traces des \u00e9migrants, il y a plus de 100 ans<\/strong>. Le ton \u00e9tait d\u00e9j\u00e0 donn\u00e9 \u00e0 leur arriv\u00e9e sur le parking. Les invit\u00e9s laissaient leur v\u00e9hicule motoris\u00e9 au parking et \u00e9taient amen\u00e9s jusqu\u2019\u00e0 l\u2019entr\u00e9e en cal\u00e8che. De nombreux figurants nous ont aid\u00e9 \u00e0 donner vie \u00e0 notre concept. Un crieur de rue, une famille pauvre de la campagne, Albert Einstein, le capitaine du navire, le d\u00e9sinfecteur, \u2026 tous jouaient un r\u00f4le.<\/p>\n<p>Le walking dinner s\u2019inscrivait \u00e9galement enti\u00e8rement dans le th\u00e8me choisi. La soir\u00e9e a d\u00e9but\u00e9 par un trio d\u2019anguilles de rivi\u00e8re \u00e0 l&#8217;anversoise, suivi de sp\u00e9cialit\u00e9s du Royaume Uni et d\u2019Irlande. Nous avons termin\u00e9 par un hot dog am\u00e9ricain de luxe. Eh oui, il y avait m\u00eame un iceberg au programme, mais sous la forme d\u2019un d\u00e9licieux sorbet. Les invit\u00e9s \u00e9taient servis par des matelots tandis qu\u2019en arri\u00e8re-plan r\u00e9sonnait la musique d&#8217;un orchestre de jazz.<\/p>\n<p>\u2714 Un \u00e9v\u00e9nement original et haut de gamme dans les limites d&#8217;un budget strict<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-1607 size-entry_with_sidebar\" src=\"https:\/\/www.debuckagency.com\/wp-content\/uploads\/2017\/01\/red-star-line-3-845x321.jpg\" alt=\"red star line \" width=\"845\" height=\"321\" \/><\/p>\n<p>Pour terminer, nous ne r\u00e9sistons pas au plaisir de raconter une <strong>truculente anecdote<\/strong> \u00e0 propos de la soir\u00e9e :<\/p>\n<p>Les figurants \u00e9taient plus vrais que nature et \u00e9voluaient parmi les invit\u00e9s. Le d\u00e9sinfecteur s\u2019est adress\u00e9 \u00e0 un certain moment \u00e0 une personne du public (qui \u00e9tait un figurant mais les invit\u00e9s ne le savaient pas). Le d\u00e9sinfecteur a demand\u00e9 \u00e0 cette personne de se d\u00e9shabiller enti\u00e8rement pour proc\u00e9der \u00e0 un nettoyage et \u00e0 une d\u00e9sinfection en r\u00e8gle afin de le d\u00e9barrasser des parasites comme les poux.\u00a0 Un des directeurs a cru que la victime \u00e9tait un des invit\u00e9s et est intervenu imm\u00e9diatement pour demander un mot d\u2019explication \u2026 Notre mise en sc\u00e8ne \u00e9tait donc vraiment r\u00e9ussie !<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-6  el_after_av_one_full  el_before_av_section  contact-link  container_wrap fullsize' style='background-color: #c45230;  '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3589'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-builder-widget-area clearfix  avia-builder-el-7  el_before_av_button  avia-builder-el-first '><div id=\"text-11\" class=\"widget clearfix widget_text\">\t\t\t<div class=\"textwidget\"><div style=\"padding-bottom:10px;\" class=\"av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-28  el_before_av_button  avia-builder-el-first  \"><h2 class=\"av-special-heading-tag\" itemprop=\"headline\">ENVIE DE SAVOIR CE QUE NOUS POUVONS FAIRE POUR VOUS ?<\/h2><div class=\"av-subheading av-subheading_below \" style=\"font-size:15px;\">\r\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\r\n\r\n<div class=\"avia-button-wrap avia-button-center  avia-builder-el-27  el_after_av_sidebar  avia-builder-el-last  \">\r\n  <a href=\"\/fr\/contact\/\" class=\"avia-button  avia-icon_select-no avia-color-theme-color-subtle avia-size-x-large avia-position-center \">\r\n    <span class=\"avia_iconbox_title\">Contactez-nous<\/span>\r\n  <\/a>\r\n<\/div><\/div>\n\t\t<\/div><\/div>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-8  el_after_av_sidebar  avia-builder-el-last ' ><a href=''  class='avia-button  avia-color-theme-color-subtle   avia-icon_select-no avia-size-x-large avia-position-center '   ><span class='avia_iconbox_title' >Contacteer ons<\/span><\/a><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='footer-contact'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style='background-color: #111111; 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\">\r\n                    <div class=\"av-social-sharing-box  avia-builder-el-18  avia-builder-el-no-sibling  \">\r\n                        <div class=\"av-share-box\">\r\n                            <h5 class=\"av-share-link-description\">Suivez-nous sur<\/h5>\r\n                            <ul class=\"av-share-box-list noLightbox\">\r\n                                <li class=\"av-share-link av-social-link-facebook\" style=\"float:none;\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/pages\/De-Buck-Incentives\/412875092061514\" aria-hidden=\"true\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Deel via Facebook\" rel=\"noopener\"><span class=\"avia_hidden_link_text\">Deel via Facebook<\/span><\/a>\r\n                                <\/li>\r\n                                <li class=\"av-share-link av-social-link-linkedin\" style=\"float:none;\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/de-buck-travel-nv\" aria-hidden=\"true\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Deel via Linkedin\" rel=\"noopener\"><span class=\"avia_hidden_link_text\">Deel via Linkedin<\/span><\/a>\r\n                                <\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div><\/div>\n\t\t<\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Tout doit \u00eatre haut de gamme mais dans les limites d\u2019un budget strict ! \u00bb Tel \u00e9tait le souhait du client pour cet \u00e9v\u00e9nement professionnel. Il fallait que ce soit un \u00e9v\u00e9nement unique de tr\u00e8s haut vol. Nous avons r\u00e9uni nos esprits cr\u00e9atifs et avons eu l\u2019id\u00e9e de faire embarquer les participants pour un voyage virtuel \u00e0 New York avec la Red Star Line.<\/p>\n","protected":false},"featured_media":1605,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[46],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/portfolio\/3589"}],"collection":[{"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/comments?post=3589"}],"version-history":[{"count":1,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/portfolio\/3589\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/portfolio\/3589\/revisions\/3605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/media\/1605"}],"wp:attachment":[{"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/media?parent=3589"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/tags?post=3589"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/portfolio_entries?post=3589"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.debuckagency.com\/fr\/wp-json\/wp\/v2\/yst_prominent_words?post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}